Inspired by the Ancients
The Borobudur, is a 9th-century Mahayana Buddhist Temple in Indonesia, and is one of the great wonders of the world. We chose this monument to shoot for our first Ad Campaign in 2014. This temple directly reflects the brands ethos and inspiration. As you look upon the breathtaking Javanese Buddhist architecture, one can see the connections between our design inspiration and this ancient architecture. Ancient temples such as this one are gifts to us and point the way to an integrated world culture.
The monument is both a shrine to the Buddha and a place for pilgrimage. The journey for pilgrims begins at the base of the monument and follows a path around the monument and ascends to the top through three levels symbolic of Buddhist cosmology.
The pine cone (fractal form) symbol is one of the most mysterious emblems found in ancient art and architecture. It wasn’t just used by one culture but many around the world. It cant be denied that this symbol has meaningful significance. It can be found in the ruins of the Indonesians, Babylonians, Egyptians, Greeks, Romans, and Christians to name a few. It has been said to symbolize the “pineal gland” or “Third Eye.” This gland is said to lie at the geometric center of the brain. The French philosopher Descartes famously referred to the pineal gland as the Seat of the Soul.
These ancient architects create fractal pineal gland like structures that can perhaps be pointing the way to further self discovery. The pineal gland is the axis point to higher dimensions of consciousness.